Can you believe we're already gearing up for Q4? Between events, client work, and everything in between, it's been a season of learning, and one webinar in particular has been stuck in our heads ever since. We joined Grow with Google and Goodie Nation last month for a session on turning what you already have into content that actually sells, and we've got the takeaways worth stealing below. Plus a networking recap from South Miami, a grant deadline coming up fast, and a few reads worth your time. Let's dive in!

What We've Been Up To

We went to a FICPA (Florida Institute of CPAs) networking event in South Miami, and it turned out to be one of the more organic, grounding rooms we've been in this year. Nothing fancy, just real connection, something that feels increasingly rare these days. We wrote affirmations for ourselves, and I took it a step further and wrote one for a friend too. A small thing, but it's the kind of encouragement that carries you through the daily grind of founder life. The women there were business owners, but also moms, wives, and people with hobbies and full lives outside of work. It was a good reminder of how nice it is to be in community outside of AI and screens for a minute. What's an event you've been to lately that left you feeling more human and connected?

What We're Building

Content that drives sales, without starting from a blank page.

Last month I joined Google and GoodieNation for a webinar on turning what you already have into content that actually sells. Four takeaways I'm still thinking about:

1. Start with the low hanging fruit.

2. How to get over creative blocks.

3. Catching customers in the funnel.

4. Evolving with your customers.

Want the full breakdown on all four? Email me for more info or watch the full recording on LinkedIn.

This Month's Reads

1. The Timeless Power of Human Leadership in an Automated World · Entrepreneur
"Empathy is becoming a performance multiplier." This one aligns perfectly with what we've been emphasizing all year.

2. The 4 Biggest Decisions Behind a Paid Newsletter · Creator Spotlight
What to charge, how to grow, what to sell, and what you're building beyond the inbox. Hits close to home for us.

3. AI Content Trust: Down the AI-Generated Mini-Drama Rabbit Hole · Creator Spotlight
Substack's AI-detection labels, LinkedIn's "AI slop" button, and the Hank Green backlash. Worth knowing if AI touches your content at all.

Tools We Use

The unglamorous stuff that keeps a business running. Every tool here is one we use, pay for, and genuinely recommend to founders building their businesses.

BILL for AP/AR
We use BILL to run our own accounts payable and receivable, and it has genuinely made bill season easier. Sign up through our link for BILL AP/AR or Spend & Expense and you get $500 back once you've spent $500. Get started

Google Workspace
A 10% discount is built into this link, so there is no promo code to hunt down. Get the discount

Amex Business Green Rewards
Flexible points and perks that make managing expenses way easier. Check it out, or the Blue Business Cash card.

Ally High-Yield Savings
Open an account through this link and get $50 once it is funded. Get your $50

SoFi Checking and Savings
Open an account through this link and get $50 once you deposit $50 or more. Get your $50